![]() A user clicked on the same ad multiple times.Clicks and Sessions are fundamentally different metrics.Multiple Google Ads account linked to the same GA view.Wrong Google Ads Account linked to Google Analytics.Google Ads account is not linked to Google Analytics. ![]() Yes I want the ebook 21 causes of data discrepancy between Google Ads and Google Analytics dataįollowing are the most common reasons for data discrepancies between Google Ads and Google Analytics data: Get this 70 page detailed checklist containing screenshots, step-by-step instructions and links to articles Do you want to set up Google Analytics 4 (GA4) fast and correctly? Step-1 : Navigate to Acquisition > Google Ads > Campaigns report in your GA main view: In order to measure the level of discrepancy between Google Ads and GA data follow the steps below: Measure the level of data discrepancy between Google Ads and Google Analytics However, it is not normal to have a very large data discrepancy between Google Ads and GA data. For example, your Google Ads is reporting 100 clicks from a Google Ads campaign but your Google Analytics is reporting only 10 sessions from that campaign in the same time period.īefore you take any action, you need to first measure the level of data discrepancies between Google Ads and Google Analytics. It is common and normal to have data discrepancy between Google Ads and Google Analytics data. There is no single straightforward answer to this question and it could take several hours/days to find a solution to this problem, depending upon your expertise.įirst things first. “I can’t say for sure without first diving into your Google Ads and Google Analytics accounts and checking your website setup” “Why doesn’t my Google Ads and Google Analytics data match?” Work with webmaster to reduce the number of redirects.My Step-By-Step Blueprint For Learning and Mastering Google Analytics 4 (GA4) Get the FREE e-book on Google Analytics 4 – GA4 (142 Pages) Landing pages must have fewer than 10 redirects. The landing page has too many forwards or redirects.Use another landing page or work with the webmaster to remove the sign-in requirement from the page. All ad landing pages must be publicly accessible. If you open the page with a web browser and see an error (for example, 404 Not Found, Site not reachable, Your session has expired), contact the site's webmaster to make sure the landing page loads in any location, environment (mobile and desktop), or browser. If the Google AdsBot is allowed to crawl the landing page ( User-agent: AdsBot-Google is already included in the site's robots.txt file), there may be another reason the page can't be crawled: ![]() Other reasons that a landing page can't be crawled Learn more about meta tags that Google understands If the string is within a tag like, work with your webmaster to remove it.If it’s not there, this is not the source of the issue.For example, if your landing page is, you can check what robots are allowed to crawl the domain by navigating to view-source. In Chrome, you can do this by opening view-source:THE_URL. Make sure this robots.txt also allows User-agent: AdsBot-Google. If the landing page is a subdomain, check if the subdomain has a separate robots.txt file.About robots.txt files and Google crawlers Also make sure AdsBot-Google isn't restricted by another line in the file. If User-agent: AdsBot-Google is there, make sure it isn't followed by a line that says Disallow: /.If the page is blank, work with the webmaster to add a robots.txt file to the domain.If it's not there, work with the webmaster to add it.Look for the line User-agent: AdsBot-Google.For example, if your landing page is, check what robots are allowed to crawl the domain by visiting the URL. Add /robots.txt to the end of the domain name, then press Enter.Copy the URL and paste it in a web browser's address bar.Step 2: Make sure that Google AdsBot can crawl the landing page The URL will either get traffic or you'll get an error explaining why it isn’t getting traffic. If a URL you’re attempting to target isn't getting traffic, you can troubleshoot by first targeting it through URL-Equals or page feeds. If you use any other targeting mechanism and a URL isn't or cannot be crawled, Google Ads won’t know about it, so no error message will be displayed. ![]()
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